About Cedric

Cedric Tim Thiele: LinkedIn Ads for B2B

Founder of Ads-Master.com, in B2B online marketing for over 8 years. I help companies build a highly effective B2B sales machine that generates new inquiries and booked calls around the clock.

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  • Based in Karlsruhe, Germany
  • LinkedIn & Meta Ads
  • Over 100 B2B companies supported

8+

years in B2B online marketing

€2,600,000

ad spend managed across all channels

€7,000,000

revenue for clients and own projects

Cedric Tim Thiele, founder of Ads-Master.com

Who I am

A practitioner from real client projects, not a theorist

Something personal first: I'm from Karlsruhe and a passionate tennis player. Professionally, I've been in B2B online marketing for over eight years, first as a paid social manager in 2019. Since then I've managed €2.6 million in ad spend across all channels, which generated €7 million in revenue for clients and my own projects.

My focus is LinkedIn Ads for B2B companies with complex, high-ticket offers, typically SaaS, IT, and industrial companies, consultancies, and specialized service providers. We've helped over 100 B2B companies run better LinkedIn Ads and analyzed more than 50 ad accounts from the inside.

I run Ads-Master.com together with co-founder Janis Pawelzick.

My approach

LinkedIn Ads work as a system, not as a single campaign

Predictable B2B leads don't come from one good ad, they come from a funnel that takes prospects step by step to the first call. This is the LinkedIn Ads-Master system:

  1. 01

    Qualify the audience and generate leads

    Create attention in a precisely defined audience, test creatives, and use lead forms to find out who is genuinely interested in the topic.

  2. 02

    Build trust

    New leads aren't ready to buy yet. Trust comes from email nurturing, targeted outreach on LinkedIn, and a personal call that delivers value instead of selling.

  3. 03

    Harvest the calls

    Only once there's real interest do the webinar and the book-a-call ads run, retargeted to exactly these people.

Explained in detail in the guide: Build a LinkedIn Ads funnel →

Results

What it delivers

Perspix.ai

193 qualified B2B leads and 85 booked demo calls

From zero to a predictable lead channel in three months, from creative testing and the lead magnet to the follow-up system.

itmX

3× more webinar registrations

After a few months: more precise targeting, lower cost per lead, and LinkedIn as a predictable lead channel the team now runs in-house.

IPG Automotive

On-site workshop and ongoing support

An intensive workshop plus continuous support during implementation to set up and run a successful lead campaign.

ReviewsCase studies with numbersVideo with itmX

Every review in the original, collected on one page.

See all references →

Knowledge I share

Free to read, from real ad accounts

What do LinkedIn Ads cost?CPC, CPM, cost per lead, and a realistic starting budget. LinkedIn Ads benchmarksReference numbers from over 50 analyzed B2B ad accounts. Thought Leader AdsWhy personal posts work best as ads. The full guideEvery guide, from the basics to scaling. Podcast: Best Practice Lead Ads on LinkedInGuest on “How to Social Werbung” (in German). YouTubeVideos on LinkedIn and Meta Ads.

Work with me

How we can work together

LinkedIn Ads coachingYour in-house team learns to build, scale, and optimize LinkedIn Ads itself. LinkedIn Ads courseLearn it all yourself, from setup to scaling (in German). Expert FunnelBecome visible as the expert with Thought Leader Ads. Community on SkoolExchange, live calls, and feedback on Meta and LinkedIn Ads, free to join.

Let's talk about your LinkedIn Ads

In 30 minutes we look at your situation and honestly assess whether and how LinkedIn Ads make sense for your company. Not a sales call, an honest assessment.

  • 30 minutes
  • Even if you're still on the fence
  • We'll tell you honestly if it's a fit